Wednesday, February 11, 2015

Creating Clarity About Who You Are so You Can Attract More Perfect Clients

Before you do anything else, you need to get clear about exactly what you do (and for whom).   But clarity involves much more than that.   You should feel that you  connect with your target audience so precisely  that news of you and your services goes viral.   Within a relatively short period of time, whenever people think of you , they should automatically put your face on it—no matter who was always the undisputed queen before you arrived.

The secret to creating an identity so strong that people instantly think of you when anyone talks about your general field lies in three  things:

Step 1  Simplicity    Strip everything down so that your business presents one single huge platform with an overwhelming advantage over anyone else competing with you.

Step 2: Find Your Purpose
There are those who know exactly what they want to do and those who haven’t a clue. Some feel they are not talented or skilled in any area.  Ask yourself: “How do I help people most—right now?” “Do I love helping them in this way or do I have another motive for doing it?  And then,  “How do I feel, when I am helping them in this way?”

Step 3: Tell Your Story
Why are you doing what you are doing?  What’s the back-story behind your business?  If you already have a story use this opportunity to take a hard, clear look at it.  Ask yourself:  “ “Is anything confusing people? Do I get questions?”   Your story basically is about:

  • Where you’re coming from
  • Why you’re doing what you’re doing today
  • What it is 
  • Why you love it
  • And you tell it to the people you want most to help. 


 With these three steps you  can easily begin the process of creating clarity to manifest  more perfect clients.   And as you know, the job of a leader, especially a feminine leader, is to manifest and create for the greater  good.

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